Primary Producer Program 2026

From 1 May to 30 June, eligible Primary Producers can take advantage of two great offers across the Ford Ranger range.*

$1,000 Bonus Offer

Receive a $1,000 Bonus when you purchase an eligible new Ford Ranger, Ranger PHEV, or Ranger Super Duty.

$4,000 Accessories Bonus on Ranger Super Duty Single Cab Chassis

Need a vehicle ready for the job from day one? Purchase an eligible Ranger Super Duty Single Cab Chassis and receive an additional $4,000 Accessories Bonus¹², helping you customise your vehicle to suit your business needs.

Eligible Primary Producers who purchase a Ranger Super Duty Cab Chassis can receive:

- $1,000 Primary Producer Bonus
- $4,000 Accessories Bonus

That's a total value of up to $5,000 on selected Ranger Super Duty Cab Chassis models.

Contact our team today to find the right Ranger for your operation and learn more about eligibility requirements and offer terms.

*Terms and conditions apply

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Terms and Conditions

*The “Primary Producers In-Deal Bonus” Offer is subject to certain Terms and Conditions as set out below:

1. This Offer is only available to customers that can present a proof establishing them as a Primary Producer at participating Ford Dealers at the time of ordering an eligible new Ford vehicle.

2. The Offer commences on April 1, 2026 and expires June 30, 2026 (Offer Period).

3. This Offer is only available when a customer purchases an eligible new Ford vehicle that is ordered, and retail reported in VISTA up to and including June 30, 2026.

4. This Offer is only available to Primary Producers classified as Blue, Silver or Gold Fleet business customers.

5. Dealers are allowed two additional business days after the end of each month to deliver vehicles reported during April – June 2026 as per the Variable Marketing Incentive Programs – Standard Rules.

6. This offer is limited only to customers that can be identified as Primary Producers.

cultivating or propagating plants, fungi or their products or parts (including seeds, spores, bulbs and similar things) in any physical environment,
maintaining animals for the purpose of selling them or their bodily produce, including natural increase manufacturing dairy produce from raw material that you produced,
conducting operations relating directly to taking or catching fish, turtles, dugong, bêche-de-mer, crustaceans or aquatic molluscs,
conducting operations relating directly to taking or culturing pearls or pearl shell,
planting or tending trees in a plantation or forest that are intended to be felled felling trees in a plantation or forest, or
transporting trees or parts of trees that you felled in a plantation or forest to the place where they are first to be milled or processed, or from which they are to be transported to the place where they are first to be milled or processed.

7. The new Ford vehicle(s) purchased under the Primary Producers Pricing must be registered in the Primary Producer’s individual name or business entity to whom the vehicle is registered.

8. The Offer may be combined with any other offer or promotion in the market run by Ford. However, the offer cannot be used in conjunction with Privilege Club Pricing (Privilege Club Pricing is a vehicle discount program available only to Ford Employees and Retirees and their eligible relatives through authorised Ford Dealerships).

9. The Offer can only be redeemed once per vehicle purchase.

10. The “Primary Producers In-Deal Bonus” Offer is not transferable or redeemable for cash and must be included “in-deal”.

11. This is a recommended offer only.

12. Eligible Primary Producers only. Proof of Primary Producer status required. At participating dealers. Available on MY26 Ranger Super Duty Single Cab Chassis vehicles purchased between 1 May 2026 and 30 June 2026. Offer consists of a $4,000 (inc. GST) Accessories Credit to be used towards Genuine Ford Accessories and Ford Licensed Accessories, including fitment costs, plus a separate $1,000 dealer offer. Combined offer value is $5,000. Any unused Accessories Credit will be forfeited and is not redeemable for cash. Eligible buyer types: Blue (K), Silver (J), Gold (H).